Saturday, January 24, 2015


It’s really interesting.
On the one hand, as I’ve explained a few weeks back, I’ve had to jettison a lot of extraneous responsibilities so as to focus on what really matters.
On the other hand, I’ve nonetheless kept reading and studying, and it so happens that I’ve only recently finally *fully* grasped what the true motivation for wanting to do a startup should be, as well as understanding the full set of mechanics involved in doing one, with a sense of clarity that I didn’t have before.
As I have been somewhat detached from it all in the last few weeks, I have felt no pressure to make sure that the idea I've been working on was viable at this point in the context of my newly acquired knowledge.
I have let it all go.
But when I sit with a cup of tea at 6 o’clock in the morning when the apartment is quiet and it’s dark out, or as I lie in bed ready to fall asleep, when I wake up during the night or whenever I’m alone driving in the car, etc., I ponder the question of “What should really exist in the world that I can see that others can’t?”
The net result is that the purpose of why I wanted to start PreAcquaint in the first place is reemerging. And it stands before my mind’s eye in a purer form, for me to contemplate, whether I do something about it or not.
And this clarity of purpose in turn has led to a clarity of the mission.
The newly clarified mission statement for is as follows:
“To create empathy (between people) while acquainting the world (to one another)”.
Whatever form this germ of a thought ultimately takes, or could potentially take, is something that definitely should exist in the world.
Whether in the end it does or not, won’t change the fact that it should.
It’s been said that there are a lot of big minds chasing small ideas in Silicon Valley.
I firmly believe there is still some room left for the big ideas.
Those are the ones that definitely need to exist in the world.


  1. I agree re: big ideas. I think what is often missing is a real philosophical approach, so startup founders end up focusing on things without any core ethic / approach. Lacking that, you'll always end up in rough shape (though you may be grow by some measures, other + more long term, sustainable measures will be brutal for you).

  2. Exactly. Even those who "wing it", if they become truly successful on the way often (if not always) end up finding their philosophical ethos.

  3. A wider ability to be over time, that's great, and it is the opposite direction that many people take indeed. More power to you for being on a spiritual journey of sort. Nice to hear from you Joe once again.

  4. Thanks Mario - yeah, I think a spiritual journey is a good way to put it. One of the things that I think about a lot as a founder is how I can merge the gap between how I build my thoughts, ideas, experiences and how I build a company. When all parts of our world are aligned, I *think* we do better work and provide more value to the people we build for.

  5. Absolutely, true power always comes from within.